Alianta Biciclete Chisinau (ABC) Strategy, Graphic Design, Event Planning
2025
ABC is a civic initiative founded in 2021, dedicated to fostering alternative transportation culture and infrastructure in Moldova.
Its activist nature allowed me to embrace a freer and more playful approach to the posters. An experience I truly cherished, as I deeply believe in their mission.
Mondarella
Graphic Design, Motion, Social Media,
Performance Creatives with Very Good Looking
2024
Mondarella is a category-disrupting vegan cheese brand on a mission to reimagine cheese by making it 100% plant-based, irresistibly delicious, and with a clean-label approach. Here, I was able to communicate more casually with the audience, playing off references and experimenting with visuals.
Jenn Drummond
Strategy, Brand Identity, Graphic/Web Design
with Ionutz Kazaku
2025
First woman to climb all the Seven Second Summits. World record holder. Mom of seven. Ex-CEO and Founder. But besides all that a strong and cheerful human with love for the world and challenges within it. In this personal branding we expressed Jenn’s bold nature in climbing, and
balanced it out with the more grounded and professional aspect of her speaking life.
Owl + Lark
CRO, Content Strategy, Performance Creatives
with Genero2022
Founded in 2020, Owl + Lark combines 20 years of family manufacturing expertise with world-leading sleep science & technology. It was a great experience of weekly testing, reiterating and experimenting with creatives which resulted in 55% higher ROAS and 350% sales growth.