RendifyArt Direction, AI Content Production,
Motion & Graphic Design, Visual Curation
2026
Architectural Visualisation has always been unpredictable, so Rendify set out to change that with a fixed fee subscription-based model combined with high-level 3D Artists and AI-enhanced Workflows.
This served as a launch pad for the marketing strategy.
The challenge was twofold: communicate how the subscription works and how it's superior to the conventional model. The approach combined organic and paid media testing, a content strategy built around Rendify's best work, curated archviz cases, and AI-forward media production, resulting in a 35% lead increase and identification of a winning direction.
Alianta Biciclete Chisinau (ABC)Art Direction, Strategy, Graphic Design, Event Planning
2025
ABC is a civic initiative founded in 2021, dedicated to fostering an alternative transportation culture and infrastructure in Moldova. Its activist nature allowed me to embrace a freer and more playful approach to posters. It remains one of my favourite projects to date, as I deeply believe in the mission and people behind it. The community continues to grow to this day, making Chisinau a better place one cyclist at a time.
Mondarella
Graphic Design, Motion, Social Media,
Performance Creatives with Very Good Looking
2024
Mondarella is a category-disrupting vegan cheese brand on a mission to reimagine cheese by making it 100% plant-based, irresistibly delicious, and with a clean-label approach. Here, I was able to communicate more casually with the audience, playing off references and experimenting with visuals.
Jenn Drummond
Creative Direction, Strategy, Brand Identity, Graphic/Web Design
w/ Ionutz Kazaku
2025
First woman to climb all Seven Second Summits. World record holder. Mom of seven. Ex-CEO and Founder. But besides all that, a strong and cheerful human with love for the world and challenges within it. In this personal branding, we expressed Jenn’s bold nature in climbing, and
balanced it out with the more grounded and professional side of her speaking life.
Owl + Lark
CRO, Content Strategy, Motion/Graphic Design, Performance Creatives
w/ Genero2022
Founded in 2020, Owl + Lark combines 20 years of family manufacturing expertise with world-leading sleep science & technology. It was a great experience of weekly testing, iterating and curating creatives for a product built with purpose. This resulted in 55% higher ROAS and 310% sales growth over the span of 2 years.