Owl + Lark
CRO, Content Strategy, Motion/Graphic Design, Performance Creatives
w/ Genero2022
Founded in 2020, Owl + Lark combines 20 years of family manufacturing expertise with world-leading sleep science & technology. It was a great experience of weekly testing, iterating and curating creatives for a product built with purpose. This resulted in 55% higher ROAS and 310% sales growth over the span of 2 years.